I’m Ericka Pope. I bring event strategy and hands-on execution together to create meaningful connections—and keep the focus on business impact.
Explore my workAt Addepar, I managed an approximately $1.5M annual events budget, connecting program decisions to sales priorities and measurable outcomes.
2025 Addepar event program results. Revenue reflects program-level reporting, rather than a claim that events alone generated every closed-won deal.
A selection of the programs I managed at Addepar, from major wealth management conferences to the private markets circuit.
Addepar’s sponsorship combined a presence at Kiosk 81 with a product demonstration on the WealthStack Stage in Boca Raton.
View the conference recapAn announcement introduced the upcoming presence and invited attendees to connect.
View the announcementThe live event post directed attendees to the kiosk for conversations with the team.
View the on-site post
A conference program in Denver combining Addepar’s exhibit presence with a partner reception at Lucky Strike. My IMPACT experience also includes a personalized leather embossing activation.
View the program recapA pre-event announcement introduced the sponsorship and invited attendees to Booth 1525.
View the conference announcementOn-site promotion brought product conversations and client relationships into focus.
View the booth postWealthbox and Wealth.com co-hosted an evening of bowling, billiards, and networking in a VIP lounge.
View the reception invitationSocks packaged with Addepar, wealth.com, and Wealthbox branding complemented the Schwab IMPACT 2025 experience.
A speaker announcement promoted Phil Senseny’s session on trading technology and client outcomes.
View the session announcement
Addepar and Opto Investments brought guests together for cocktails, conversation, and poker instruction from Poker Power.
View the event recapPoker instruction connected the activity with skills such as negotiation, strategic thinking, and taking calculated risks.
A shared experience brought the Addepar and Opto communities together in a social setting.
A participatory format gave guests a reason to engage beyond a traditional networking reception.
My Addepar portfolio included Future Proof Festival in Huntington Beach. The 2025 program combined a branded festival presence with partner receptions that extended connections beyond the booth.
These experiences were selected to create approachable touchpoints during the outdoor festival and extend conversations into a partner setting, supporting Addepar’s objectives of engaging wealth management audiences and strengthening prospect, client, and partner relationships.
View the event recap on LinkedInA branded outdoor space for conversations with clients, prospects, and industry peers.
A reception sponsored with F2 Strategy to bring women in the industry together.
An after-hours gathering co-hosted with eMoney Advisor and Luminary, with coordinated welcome signage, a custom drink menu, and branded stirrers.
Hand-scooped ice cream from a local vendor, served in Addepar-branded cups, added a refreshing touch to the outdoor festival experience.
Posts introduced Addepar’s sponsorship, directed attendees to Booth 505, and invited guests to the September 8 reception with eMoney Advisor and Luminary.
Sponsorship announcement · Booth invitation · Reception invitation
Addepar’s Miami program combined a presence at Booth 203 with a rooftop reception co-hosted with YCharts and Luminary at the Moxy Hotel.
View the event recapThe booth invitation highlighted Addison and investment workflows.
View the booth postThe March 9 reception created another setting for industry connections during the conference.
View the reception invitation
In 2025, Addepar’s Citywide sponsorship also included co-hosting the Wealthtech Executive Hub Breakfast presented by F2 Strategy.
View the sponsorship post · View the 2025 recap
INSITE was part of the wealth management conference portfolio I managed at Addepar. These 2026 posts capture the team’s presence at Booth 206 and the in-person connections made during the week.
View the conference recapA branded exhibit brought the team and product messaging together on the conference floor.
Addepar’s day-two post invited attendees to visit Booth 206 and connect with the team.
The wrap-up post thanked visitors and carried the event’s conversations into the company’s social presence.
The 2025 sponsorship in Maryland brought the team to Booth 203 for conversations about wealth management, AI, and client experiences.
Sponsorship announcement · Booth invitation · Event recap
Addepar’s event recap highlights an in-person presence focused on conversations with the endowments and foundations community and strategies for the year ahead.
View the event recap on LinkedInA branded tabletop exhibit, product materials, and a banner created a clear meeting point for attendees.
The company recap emphasizes personal conversations and continuing those connections after the roundtable.
An institutional investment audience alongside the wealth management and private markets programs featured in this portfolio.
Addepar sponsored lunch at the Institutional Investor Endowments & Foundations Roundtable West in Arizona. The pre-event announcement and recap connect the sponsorship with opportunities to meet the institutional community.
Pre-event announcement · Event recap
An earlier sponsorship announcement invited the institutional community to connect with Addepar at the Boston Endowments & Foundations Roundtable.
View the 2025 announcement
The company’s recap describes an event audience drawn from more than 175 endowments and foundations and over 100 asset managers.
View the 2025 recap
Audience scale: the 2025 West roundtable connected Addepar with senior executives from 175+ endowments and foundations, alongside more than 100 asset managers.
An institutional investing event exploring alternatives, portfolio resilience, and the changing needs of allocators.
View the event recap
Addepar participated as a bronze sponsor, connecting in person with firms across the wealth management community.
View the summit recapThe Miami program paired product discussions with feedback on reporting priorities. Among attendees, 30% prioritized scaling reporting, 24% specialized-service reports, and 21% better report content.
View the 2025 meetup recap
A client discussion on AI, workflows, and how firms can translate emerging technology into day-to-day value.
View the meetup recap
Clients gathered to discuss private market investing, technology, and AI, including the role of data quality and operational automation.
View the meetup recap
An Echelon Partners event connecting the team with industry leaders around M&A advisory, investment banking, and capital raising.
View the event recapThe invitation directed attendees to Addepar’s booth during the August 26–28 summit.
View the announcement
A San Diego conference presence at Kiosk 103, with pre-event and on-site invitations to connect with the team.
View the on-site postA contributing sponsorship for the October 22–23 forum in Miami.
View the forum announcementAn April 2 invitation for regional networking, insights, and conversations with Addepar experts.
View the invitationA sponsorship showcasing local partnerships and creating conversations about the wealth management outlook.
View the event recapAn opportunity to connect with RIAs and independent advisors around industry trends, M&A, and talent.
View the summit recapA wealth management and private banking roundtable on implementing AI while preserving personal client relationships.
View the roundtable announcement
The Austin meetup paired Addepar product experts with SumIt Software. Attendee polling showed two leading reporting priorities: 45% selected scaling the process and 45% selected better content.
View the 2025 meetup recap
Speaking-session promotion for Zurich and Geneva, connecting the event audience with Addepar’s perspective on data sovereignty and proprietary AI.
View the session post
A pre-event announcement for Addepar’s silver sponsorship at the March 2026 summit in Bluffton, South Carolina.
View the summit announcementThe 2025 summit brought the team together with wealth management firms to discuss client experience and technology that supports growth.
View the event announcement · View the recap
A partner webinar on American innovation and private markets for RIAs, family offices, and private banks.
View the webinar invitation
A partner webinar exploring research and portfolio management tools, operational workflows, and practical AI implementation.
View the webinar invitation
A July 2 gathering designed to bring community members, Addepar experts, and industry peers together.
View the reception invitationAn annual reception brought clients, partners, and the Addepar team together around the changing investment landscape.
View the 2024 recap
A pre-event announcement for Addepar’s presence in Montreux, Switzerland.
View the forum announcementA webinar invitation focused on bringing data integration into modern estate planning.
View the webinar invitation
I managed Addepar’s presence at LPGP Connect, SuperReturn, and PEI Group events—experience that sits alongside my broader wealth technology portfolio.
Addepar’s lead sponsorship brought together a meeting-suite presence and a panel moderated by Rowena Carreon on fundraising and earning LP trust.
View the panel recapThe emerging managers discussion explored fund differentiation, fundraising challenges, and investor relationships.
A pre-event post introduced the moderator and the session’s focus.
View the speaker announcement
A May 2025 sponsorship in New York City brought Addepar to the Financial Ballroom for conversations with the private markets community.
Community engagement with environmental, health, and safety professionals.
A conference program combining in-booth product demonstrations, attendee engagement, thought leadership, and an evening happy hour for the EHS community.
View the Intelex event recapView the conference day-one postIntelex hosted a happy hour at The Stout Social during the conference, bringing environmental, health, and safety professionals together for networking and conversation.
The booth welcomed attendees for product demonstrations and branded giveaways, with invitations to continue conversations at the evening reception.
The day-one post promoted Scott Gaddis’s upcoming session on mobile technology, workforce efficiency, and engagement in organizational safety programs.
A multi-day customer conference at the Gaylord Opryland Resort & Convention Center combined education, product expertise, partner engagement, and networking.
View original post · 2022-11-03
View original post · 2022-11-03
President Melissa Hammerle opened day one, followed by Captain Chris Cassidy’s keynote on leadership under pressure. Attendees explored the Expert Bar, Intelex Showcase, and Partner Marketplace, including platinum sponsor Arcadis.
A welcome reception brought attendees together before the conference. A customer celebration at Johnny Cash’s Bar & BBQ extended the connections beyond the sessions.
Two days of customer stories, product updates, and training brought the EMEA Intelex community together in London.
Discussions covered safety culture, CSRD and ESG compliance, data quality, and the future of safety technology.
Melissa Hammerle opened the conference. Former RAF pilot Mandy Hickson’s keynote explored teamwork, honesty, and tenacity.
Intelex’s Booth 1313 brought product conversations, questions, and branded giveaways to the National Safety Council Safety Congress.
The on-site post invited safety professionals to meet the team and explore how EHS software supports workplace safety and productivity.
Intelex joined EHS professionals for discussions of ESG, sustainability, and strategic priorities.
Trevor Bronson contributed to a panel on integrating EHS into the wider risk management landscape.
The summit welcomed more than 200 EHS leaders. This describes the summit audience, rather than Intelex-generated leads.
At FORUM23, Jeremy Mawson and Ian Wilkie connected with EHS and sustainability leaders about software’s role in helping organizations achieve their goals.
Intelex sponsored EHS Congress in Berlin, combining a stand presence with a keynote from Trevor Bronson.
The keynote explored why workplace deaths are not declining quickly enough and what the industry can do to improve outcomes.
Intelex’s expo team connected with safety professionals from across North America. Scott Gaddis’s recap highlighted a well-attended speaking session and conversations about EHS and ESG software.
Intelex’s Toby South joined representatives from Amazon and IHG Hotels & Resorts in a panel chaired by Verdantix’s Bill Pennington.
The panel examined how technology can improve EHS efficiency amid inflation and economic pressures.
Educational programs focused on risk management, construction safety, and frontline communication.
A 60-minute webinar promoted Intelex Global Risk Management and approaches to strengthening safety program resilience.
Scott Gaddis, Scott Gerard, and Allie Kroeger explored technology’s role in improving frontline safety in construction.
Proactive EHS strategies, safety and compliance culture, data management, and stakeholder collaboration.
Aaron Davis and Adam Pollack led a 30-minute live demo on structured, mobile-enabled safety communications and engagement with frontline workers.
Strong execution starts well before event day. My approach connects the audience, the experience, and the follow-through to a clear business purpose.
Align with sales on priorities, target audiences, and what success should look like before committing resources.
Connect sponsorship decisions, vendor coordination, budgets, and team preparation into a clear execution plan.
Bring the brand experience to life while keeping attendee engagement and sales conversations at the center.
Support follow-up, report on leads and opportunities, and use results to improve the next program and the broader portfolio.
I’m a B2B events and field marketing professional who connects audience strategy, sales priorities, and customer relationships to a purposeful portfolio of programs. My experience spans Addepar, Intelex Technologies, and Simplify Compliance, with work across financial technology and enterprise software.
At Addepar, I managed approximately 75 external events annually and an events budget of approximately $1.5 million, supporting North America, EMEA, and APAC. I partnered with sales to identify priority accounts and audiences, evaluate sponsorship opportunities, and focus resources on programs aligned with business goals.
I approach each program as part of a broader marketing and sales effort. That means defining success early, creating opportunities for meaningful engagement, aligning teams on follow-up, and using lead, opportunity, and revenue reporting to guide future investment. My experience also includes partner co-marketing, executive engagement, customer community programs, and the private markets conference circuit.
I bring both strategic judgment and hands-on ownership: setting priorities across a busy portfolio, balancing creative ideas with budget realities, and translating a clear business objective into an experience that supports stronger relationships and measurable progress.
Field Marketing · Global Events · Demand Generation · Pipeline Growth
Explore my experiencePortfolio planning · Account-first strategy · Sales alignment · Budget prioritization · Partner co-marketing · Executive engagement
Event production · Sponsorships · Vendor management · Contracts · Budgets & invoicing
Success metrics · Campaign performance · Lead and opportunity reporting · Pipeline & revenue reporting · Program optimization
Salesforce · Pardot · Power BI · Cvent · ON24 · Monday.com · Asana · Coupa · Navan
Field marketing, demand generation, and customer growth—supported by strategic planning, cross-functional partnership, and measurable results.
Events Marketing Manager, Global Field Events
September 2024 – June 2026
Corporate Events Manager
August 2022 – May 2024
Events Marketing Manager
September 2017 – August 2022
Event and field marketing that brings strategy, creativity, and execution together.
